marketing

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November 19, 2003, American Marketing Association in San
marketing, ask yourself a simple question, "Will this proposed
'Your Marketing Sucks.' Author Mark Stevens Embarks on National Speaking Tour; Stevens Declares His Marketing Manifesto
With this in mind, I suggest that companies halt all non-essential marketing for a week and ask themselves what, if any of the money they are spending, is delivering results," says Mark Stevens, President of the marketing firm of MSCO (www.
Marketing Expert Mark Stevens Calls for National Marketing Moratorium Week: July 23-27

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