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It also can be used to define new markup languages to customize data management when building complex documents, thus ensuring that the data can be used by more than one software application.
Like all standards efforts, some pre-existing proprietary languages will likely be lost in the shuffle to create a unified voice markup language.
However, a major challenge is that none of these markup languages are in common use on the desktop computer systems used by most document creators -- even though some word processors can save documents in basic HTML format.
Based on eXtensible Markup Language (XML), MSML provides a common language that can be implemented by all application and media server vendors enabling simplified integration and broader solution interoperability.
Prophecy also leverages the Call Control Extensible Markup Language (CCXML) standard to provide the call management, routing and conferencing capabilities that VoiceXML alone lacks.
Dividing features into modules makes it easier for markup language designers and implementers to incorporate those features into new markup languages in a consistent and effective manner.