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Although the commercials can still be caught on TV from time to time--especially late at night and during reruns of Murder, She Wrote--it's no longer a prime example of how to market to the oldest consumers, or "the Matures," as they're known.
The survey--which polled individuals having a total net worth of $100,000 or more--showed that, among investors who have reallocated assets over the past 12 months, 67% of Matures and 63% of Boomers added equities as opposed to 53% of GenXers.
No access or withdrawals are permitted, without charge, until the investment matures on April 4, 20063