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"The partnership is designed to give advertisers reliable third-party measurement across the leading national live linear addressable footprint," the company said.
Measurement of YouTube ads uses a consistent methodology with all other mobile publishers in Digital Ad Ratings -- enabling both media buyers and sellers to leverage truly comparable and deduplicated person-based measurement across publishers for their media planning and execution.
Measurement of YouTube ads uses a consistent methodology with all other mobile publishers in Digital Ad Ratingsenabling media buyers and sellers to leverage truly comparable and de-duplicated persons-based measurement across publishers in their media planning and execution.
One of the key learning is the importance of measurement across all activities and business units.
TotalTV is dataxu's comprehensive advanced TV solution that enables audience-based planning, targeted buying and measurement across connected TV, linear TV and addressable TV.
CBS Corporation (CBS) issued the following statement on its negotiations with Nielsen (NLSN): "The entire media industry is aware of the need for complete and accurate measurement across platforms.
A linear optical encoder ensures stable, accurate, high-resolution displacement measurement across the full travel range and enables displacement control of 5 nm.
* champion measurement across government to ensure good policy, standards and regulation;
* Addressing measurement across different business models--subscription versus ad supported, for example.
Modernize and standardize control equipment and software for system interoperability across the entire mining enterprise and consistent performance measurement across sites.
Ms Twebaze says unlike print adverts placed in different publications which are difficult to measure beyond general circulation numbers, the Internet's electronic foundation allows for easy measurement across many different criteria.
Its Skura SFX enables sales and marketing executives to engage with customers across all channels and devices - from a single platform - providing accountability and measurement across the entire sales cycle.

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