motivating idea

See: end, intent, purpose
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In 1963, when Ewald von Kleist invited participants to Munich for the first conference, which Americans fondly call the "Wehrkunde" to this day, the motivating idea was to invite our most important allies to a discussion about the major strategic issues directly affecting Germany and NATO.
Its motivating idea, popularised by Hall and Soskice's seminal 2001 book, is that different types of capitalism can be successful and sustainable, even as common global forces bear down on economies.
Finding and motivating developers to the contests in the developer's zone was similar to finding and motivating idea contributors.
The motivating idea continues to be the notion that "dollars follow eyeballs," according to chief financial officer Gary Valenzuela.
The refueling option was considered a very positive, meaningful and motivating idea that members felt would save them both time and money.
As the Workplace Project moved into the realm of action, sometimes successfully, sometimes not, the motivating ideas and strategies for organizing so disparate a group of peoples all seemed to be generated internally--as Gordon had originally intended.
Other motivating ideas presented were audio- or videotaping lessons so students could have an easy reference to monitor their progress.
There must always be broadly two ways of approaching the task of explaining a phenomenon which has marked social features but also a governing set of motivating ideas or principles.