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Stephen Baker, BusinessWeek writer and author of The Numerati, discusses how sophisticated mathematicians and computer scientists are analyzing personal data to provide insights and predictions to retailers, political campaigns, employers and others.
In addition, Stephen Baker, senior writer covering technology for Business Week magazine and author of The Numerati - which details a new breed of entrepreneurial analysts harnessing the vast amount of people data available to radically transform and customize everyday experiences and drive true customer-focused marketing, will speak at Directions.