When many distributors reach an agreement to be a franchise distributor of a name brand product line, the company agrees not to carry off-brands
or competing brands in many cases.
LOST REVENUE Estimated reduction in tobacco settlement payments caused by increased sales of off-brands
. State Amount in millions Alabama $7.2 Alaska 1.5 Arizona 6.6 Arkansas 3.7 California 57.4 Colorado 6.2 Connecticut 8.4 Delaware 1.8 Georgia 11.0 Hawaii 2.7 Idaho 1.6 Illinois 20.9 Indiana 9.2 Iowa 3.9 Kansas 3.8 Kentucky 7.9 Louisana 10.1 Maine 3.5 Maryland 10.2 Massachusetts 18.2 Michigan 19.6 Missouri 10.2 Montana 1.9 Nebraska 2.7 Nevada 2.7 New Hampshire 3.0 New Jersey 17.4 New Mexico 2.7 New York 57.5 North Carolina 10.5 North Dakota 1.6 Ohio 22.7 Oklahoma 4.7 Oregon 5.2 Pennsylvania 25.9 Rhode Island 3.2 South Carolina 5.3 South Dakota 1.6 Tennessee 11.0 Utah 2.0 Vermont 1.9 Virginia 9.2 Washington 2.2 West Virginia 4.0 Wisconsin 9.3 Wyoming 1.1
With a virtual price war underway, off-brands
are cutting prices even further, increasing warranties and accepting thinner margins.
If that's the case, it's a little hard to explain why shoppers would choose to make an additional shopping trip to purchase Iams, Hill's or Science Diet products for their dogs and cats instead of opting for the time-honored 25-pound bag of off-brand
dog food from the supermarket.
To combat fraud claims in which customers purchased what was thought to be Corian solid surfacing only to later find out the installer had used an off-brand
, DuPont has announced a series of quality initiatives.
While Red Gold products have always been of superior quality, their packaging wasn't fancy and their lower prices may have led some shoppers to believe Red Gold was an off-brand
. The new labels and advertising campaigns are spreading the word that the company's products are as good as, if not better than, those of competing national brands.
He then tweeted again saying that a flamethrower is a bit "off-brand
, but kids love it." When someone commented and said that kids love flamethrowers made by Musk because they're "super safe" he replied, "(https://twitter.com/elonmusk/status/940126370780160000) Safest flamethrower ever.
The FTC alleged the company charged more than $400 per package but delivered only shoddy, off-brand
Anything that falls outside of those guiding principles is off-brand
. More importantly, it is often an indicator that the team is falling short of operational excellence.
The Atlantic created native ad guidelines after it got burned by the digerati for publishing a sponsored Web post by the Church of Scientology that was off-brand
, then censored negative comments on the post.
cards, that often had very small circulations.
"Dyson is taking share at the high-end, which Hoover used to own and it [Hoover] lost the low-cost market to off-brand
Asian competitors," she told HFN.