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"Each Almay Organic Fluoride Plus product is like a raincoat, because it adds a layer of protection, guarding against everyday wear and tear."
offers a 24-color, eight-treatment line under its Almay brand that the company is promoting as the first nail care and nail color collection to be enriched by organic fluoride. The proprietary organic fluoride strengthening complex in Almay Organic Fluoride Plus locks in moisture, provides a very fine finish, replenishes and conditions nails and forms a protective shield that guards against water damage and daily wear and tear.
Category leader Revlon Inc.'s Almay Organic Fluoride Plus line contains a proprietary organic fluoride strengthening complex to help form a protective shield on the wearer's nails that guards against water damage and daily wear.
Calling the line Almay Organic Fluoride Plus, the supplier claims the eight treatments and 24 colors are the "first nail care and nail color line enriched with organic fluoride."