own brander

own brander

in product liability, one of the persons who can be held liable as a defendant or defender for a defect in a product. In terms of the legislation, a person who, by putting his name on the product or using a trademark or other distinguishing mark in relation to the product, can be held liable as a producer.
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If you are a producer (importer, manufacturer, own brander, reconditioner etc) then you are responsible for ensuring your products are safe and carry adequate instructions and warnings for consumers to use them safely.