SCAFFOLDING THE
PERSUASIVE WRITING OF MIDDLE SCHOOL STUDENTS: AN EXPLORATORY STUDY OF THE DECIDE GRAPHIC ORGANIZER
In an easy-to-digest, well-organized format, Andy Maslen's
Persuasive Copywriting discusses psychological principles that underlie effective copywriting.
"
Persuasive Copywriting: Using Psychology to Engage, Influence and Sell" by Andy Maslen (Managing Director of Sunfish, a business writing agency specializing in direct response, corporate communications and digital content and CEO of the Andy Masten Copywriting Academy, which trains copywriters) is a 256 page instruction manual and guide the provides aspiring copy writers with the confidence to try a psychological approach yielding instant improvements with respect to copywriting; demonstrates how to write enjoyable, compelling copy that stands out in today's extraordinarily competitive marketplace; demystifies advanced copywriting skills with examples, quizzes, exercises and tips.
The late Apple boss was a master of the art of effective and
persuasive speaking, employing various strategies to adapt to differing scenarios and situations, while still delivering a constant message, according to Loizos Heracleous and Laura Klaering, of Warwick Business School.
In the 2011 NAPLAN writing test, students will write a
persuasive text....
Ideas are grouped in sections on leadership in the age of transparency, the leader within, the emotions that drive behaviors, and
persuasive communication.
Cartographers have treated
persuasive maps like unwanted stepchildren.
Researchers from the Massachusetts Institute of Technology's Sloan School of Management examined conversations from 95 meetings and other particularly
persuasive key words, including "give," "start," "menu" and "touch."
BRITAIN has obtained "limited but
persuasive information" that chemical weapons have been used in Syria, Downing Street said last night.
Following a very general introduction dealing with the history of high schools and art instruction, the author sets forth a series of compelling and
persuasive ideas about the tangible products resulting from arts instruction.
The focus of this article will mainly be on Year 4 and their
persuasive writing about the impact of palm oil production on orangutans, as this is the class I taught; however the successes detailed later relate to both year groups.