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Mr Pester said: "The myth that the big banks seem to perpetuate is that banking is free.
Some 42% of parents said their children were triggered by junk food available at supermarket checkouts, while 26% said offers such as buy-oneget-one-free made their children pester them.
PESTER analysis - political, economic, social, technological, environmental and regulatory motivators for this megatrend
Chief executive Paul Pester insisted 2 it was still possible to take the plans forward but they are up in the air in light of a proposed PS1.
Chief executive Paul Pester said the takeover would add to its "repower" in the banking sector where it styles itself as a challenger to the likes of Royal Bank of Scotland, Lloyds Banking Group, HSBC and Barclays.
Health campaigners have long called for supermarkets to stop using the pester power of children at tills.
TSB chief executive Paul Pester said: "This is a significant milestone on our journey to create a major new competitive force in UK banking.
I used to think pester power was some carb-based energy surge brought on by eating tagliatelle, however this is the first year when my daughter has caught the sort of bug that just won't shift.
Mark Knapp, 40, and Elizabeth Pester, 33, were arrested and charged with the abuse and neglect of their toddler daughter after she was admitted to hospital weighing only 13 pounds (4kg).
The problems eclipsed a launch event at one of the 631 branches of the new bank in central London hosted by chief executive Paul Pester.
PYM uses the pester power of kids to get their mums to do self-examinations which are key to early diagnosis of breast cancer.
Ray Mallon made the plea yesterday at a meeting in Middlesbrough, saying youngsters' use of pester power on their mothers and fathers had already worked to reduce smoking.