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Competitors in two categories - under 80kg (12st 5lbs) and over 80kgs - will be pitched against each other in challenges including the dead lift, car hold, farmers walk, tyre flip, carry and drag and vehicle pull.
SuBo and the 17-year-old pop idol are being pitched against each other in the US charts after releasing albums earlier this week.
The quarter finals sees the Group A teams of Adat and Mubadala B pitched against Adnec and Etihad Rail in Group D, respectively.
The last series was superb for spotlighting bizarre American shows such as Iron Chef (an extreme cooking show) and Ultimate Warrior, a series in which two eclectic forces were pitched against one another.
Ireland - who were denied a place at this summer's World Cup when Thierry Henry's infamous handball allowed William Gallas to score the goal which edged France through in a dramatic play-off - have been pitched against Russia, Slovakia, Macedonia, Armenia and Andorra in Group B.
This programme features the never ending battle between good and evil as people are pitched against their sofas, trees take on houses, and a monkey goes to war against a car.
Cowell, pictured, said it was ''crazy'' that the two popular shows were pitched against each other.
MADRID: Barcelona were pitched against Valencia and Getafe drew Racing Santander in yesterday's draw for the King's Cup semi-finals.
The Norris Green Strand crew and The Croxteth Crew have been pitched against each other since New Year 2004.
The firm, sister company to Birmingham-based creative agency Unsuitable, pitched against London firm Tonic and Midlands-based Rees Bradley Hepburn for the contract which aims to centralise Subaru's digital activity into one agency.