popular regard

See: affection
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Rather than emphasizing the legacy of Iberian culture or the popular regard for caudillos, often posited as sources of authoritarianism in Latin America and the Caribbean, Sanchez stresses that Panama's historical difficulty with building a broader and more inclusive democracy was as much the result of its connection to the United States as its domestic conditions.
The whole framework for archaeology's position as a 'brand', and the high popular regard of archaeologists, which Holtorf stresses over and again, is based upon the maintenance of certain core values (as every brand analyser knows).
Being in a foreign land, my thoughts turned to the decline of countries considered as brands, especially France, which, in the 1980s was way ahead of the field in popular regard.