press agentry


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Based on their communication process, press agentry and public information models are considered as one-way models.
In addition, the more emphasis an organization puts on research, planning and evaluation, the less importance it places on the press agentry model.
Sriramesh et al.'s (1999) Korean data (175 quantitative surveys and 21 qualitative surveys) also demonstrated that the press agentry model is the most frequently practiced model in South Korea.
Rather, the typical pattern that emerged in most cases was for public relations to alternate between press agentry and two-way symmetrical, or more often, asymmetrical-type practices.
The public information model is similar to press agentry because it too is a one-way model that sees public relations only as the dissemination of information.
The press agentry model describes public relations actions whereby the practitioner disseminates information but that information may not be truthful.
But, in the case of MLB, Hannagan added grassroots initiatives to his press agentry efforts.
Press agentry developed as an effort to counteract what powerful media communicated to the masses.
Grunig's first model is called Press Agentry, a one-way system which tries to make the organization look good by disseminating only favorable information.
ABSTRACT: This study explored public relations practices and job satisfaction among Bulgarian public relations practitioners in the light of the four models of public relations: press agentry / publicity, public information, two-way asymmetrical, and two-way symmetrical in positive (real-life) and normative (ideal) settings.
railroad activities during the 19th century, included under the subsection Press Agentry
Although many scholars and practitioners intuitively embrace the notion of public relations as the management of organization-public relationships, most would still define the field by what it does: publicity, advertising, press agentry, public affairs, issues management, lobbying, investor relations, and development.