puff

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Related to puffed: puffed wheat, puffed rice, puffed up

puff

an exaggerated statement or advertisement.
Collins Dictionary of Law © W.J. Stewart, 2006
References in periodicals archive ?
As mentioned above, the most common presentation to commercialize amaranth is a puffed seeds; milling seeds would limit its commercialization, increasing steps in extraction process and rising production cost; however, it is possible to obtain oily extracts from nonmilled raw seeds, although with relatively low yields [19, 22].
Rizvi and colleagues explained that commercial puffed rice is made by steam extrusion.
Brakes Puffed Rice which is crispy toasted rice cereal in a pack size of 6kg.
This stuffed and puffed chicken lattice is simple to make and delicious.
When two hot Bollywood babes, Kangana Ranaut and Sonam Kapoor showed up in puffed sleeves dresses for important public events, over the last fortnight, it wasn't tough to guess that the actresses have been referencing Louis Vuitton's fall 09 collections to update their wardrobes.
The Malt-O-Meal company has voluntarily issued a nationwide recall of unsweetened puffed rice and puffed wheat cereals that were tainted with the Salmonella bacteria.
The efficiency of puffing--based on the mass fraction of puffed seeds--decreased with increases in screw speed at a constant temperature.
Zoinks, a puffed corn snack, is available in Cheddar and Butter flavors; Soy Munchies, which are miniature soy crisps, are available in White Cheddar, Ranch and Caramel flavors; Crudites, a puffed celery and carrot snack is available in Original and Sour Cream & Onion flavors and Kettle Corn is a keffle-popped popcorn.