puff

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puff

an exaggerated statement or advertisement.
References in periodicals archive ?
The most that can happen in a week's time is that you make choices that help reduce bloating and puffiness.
Instead, it contains an ingredient that, when dry, forms an invisible web-like film under the eye to compress bags and puffiness, temporarily hiding fine lines and wrinkles.
Catechin content protects the delicate eye area minimizing puffiness.
Combining all the benefits of a BB cream with those of an eye cream, BB Cream Eyes reduces puffiness, conceals circles and makes your make-up bag a whole lot lighter.
Eye Detox Care & Color brings a "detox" effect to the outline of the eye and immediately conceals dark circles and puffiness.
No Puffery Cooling Roll-On for Puffy Eyes helps reduce signs of puffiness and fatigue.
Trish's Even Skin[R] Beta Hydroxy Pads are innovative exfoliating pads designed to help skin look its radiant best, and the Beauty Booster Eye Serum is a concentrated eye treatment formulated to drastically reduce the appearance of fine lines, dark circles and puffiness.
They have more cases of redness, rosacea and under-eye puffiness.
While Americans spend millions on cosmetics to conceal problems around the eyes, studies have shown that it is possible to remedy the physiological causes behind dark circles and puffiness while improving aging skin.
With its cooling effect, it helps reduce the appearance of puffiness and signs of fatigue for a refreshing 'wake up' any time of the day, it added.
The range includes incremental sale opportunities such as hand hygiene products to encourage compliance and cucumber eye masks for soothing tired eyes and reducing puffiness.
The singer's make-up artist reportedly does the trick for her reducing the puffiness and swelling, the China Daily reports.