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To be introduced in fast-growing regions around the world, the launch of New Quester highlights UD Trucks' unwavering commitment to "Going the Extra Mile" for customers' businesses, said a statement from the Japanese company.
He added: "We are humbled by the tremendous confidence and recognition that the Quester line has earned.
Showcasing "Quester" at the event is extremely important for us as we fully believe that this is the latest technology that will lead the way in the coming years and prove to be extremely friendly to the environment and a benefit to the entire region," he added.
Quester is the first in a new generation of UD Trucks specifically developed for the world of heavy-duty transportation outside of Japan.
Quester is UD Trucks' most cost-efficient truck ever.
Quester has a wide range of different product types such as 4X2T, 6X2T, 6X4T for the long haul, 6X4R long chassis for regional distribution, 6X4 and 8X4 tippers for heavy-duty construction and mining applications.
Quester has a wide range of different product types such as 4X2T, 6X2T, 6X4T for long haul, 6X4R long chassis for regional distribution, 6X4 and 8X4 tippers for heavy-duty construction and mining applications.
Country image means how it is perceived by international consumers, whereas country brand refers to a managerial and strategic process known as country branding (Pappu & Quester, 2010).
Quester performs impressively at all the operating conditions with good fuel efficiency and satisfies owners' expectations of operation efficiency and profitability.
In 2017 sales doubled compared to 2016, partly due to the newly introduced Quester truck.
Between useful definitions of scientific and social terminology, anecdotes, and thought experiments is space for the quester to fill in answers to questions, make observations, underline important quotations, and draw pictures.
Thus, the aim of this paper is to verify whether there are differences between country brand equities belonging to the USA and China, from a consumer-based perspective, comparing between the dimensions that comprise this construct, as proposed by Pappu and Quester (2010).