recede

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The data you gather about how much each gravestone has receded from its lead lettering are recorded in the chart (above).
Chapters discuss tips, tricks and techniques for outpacing the commoditization of one's brand, fighting for the voice of one's brand, establishing a category advantage, overcoming branding problems, reviving a mature consumer brand that may have receded from public consciousness, marketing a network of businesses under one brand, and much more.
Galaxies, he maintained, receded from us at a rate proportional to their distance from us (Hubble's law).