While black women may be parting ways with relaxers
, they still enjoy wearing their hair straight, Mintel explains it its report, which calculates that 36% of black women wear their hair in a straight style by applying heat to their natural hair.
As the Afro began to fade in the late 1970s, new relaxers
eventually usurped those of Johnson Products.
but the increase has caused the relaxer
segment to decline in sales," said Tonya Roberts, multicultural analyst at Mintel.
There are interesting implications here for the mega brands whose sales are mainly in the chemical relaxer
Pulling hair into tight ponytails or braids, using hot rollers, curling irons, or straightening irons and applying chemical relaxers
can all lead to structural damage of the hair shaft as well as thermal and chemical damage to the skin of the scalp," the Telegraph quoted Dr Josephine Quintanilla-Dieck, who led the research, as saying.
But based on 574 cases of newly diagnosed diagnosed breast cancer observed during the study's follow-up period, researchers found no connection between the use of hair relaxers
and breast cancer incidence.
By law, furniture has to be able to resist flames for two minutes, but the metal-framed garden relaxer
sold at the Co-op store caught fire within 12 seconds and had to be put out manually when it continued burning.
Black Hair spins anecdotes about Afros, braids, relaxers
and hot combs, weaves, wigs and curls.
It currently manufactures more than 70 products under five principal brand names, including the very popular Dark & Lovely line of hair coloring products and relaxers
) has announced the addition of the "Perms and Relaxers
in the BRIC (Brazil, Russia, India, China) Countries Market Overview and Forecasts to 2014" report to their offering.
Recent analysis by market researcher Mintel finds that sales of relaxers
account for only 21% of the African-American hair care market.
According to IRI, drug store sales in the two product areas that are commonly associated with ethnic hair care--hair relaxers
and home permanent kits--fell by more than 10% each during the 12 weeks ended October 6.