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In this context, it is useful to understand the concept of brand strength, defined by Wymer (2013) as the degree to which a brand is well known, is positively perceived and is notable or extraordinary (brand remarkability) to the target.
If being remarkable is the key ingredient of a successful event, how can you make sure your Remarkability Quotient is as high as possible?
The remarkability of Stone's analysis now comes further into relief.