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As profits sag, ag retailers are turning to information services to create differentiation and customer value that will attract and retain long-term business.
While this is especially true of the more high profile European retailers, such as H&M, Zara, Mexx and Espirit, even domestic retailers, such as Ann Taylor, Ann Taylor Loft, Kenneth Cole, the various Limited brands and Zales have opened multiple locations in the Manhattan retail scene.
We call the product that Aeon uses the "Portfolio Merchandise Management [TM]" system--essentially a host transaction systems for retailers, handling everything from Master Data Management, Inventory Management, Cost and Price Management, PO Management, Automated Replenishment, Analysis and Alerts, etc.
According to Buzek, the database is designed to help vendors, retailers and investors find answers to the following types of questions that make technology buying and selling decisions so difficult:
The level of these marketing funds is determined by sales targets negotiated with the retailer and supported by the analysis of scanner data.
By replenishing product according to what's selling, as well as removing what's not selling, successful retailers have demonstrated that QR isn't just a link between the consumer and the retailer.
Andy Lee, director of business operations, BASF, notes that, while his company has always recognized the importance of the retailer, it really began to shift focus more toward a business-to-business approach with retailers at the end of 2002.