ruinous price

See: effect, toll
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The ocean freight industry has been suffering for years from immense competitive pressure, partially due to ruinous price battles caused by rising overcapacities, a report said, adding the prices for containers on certain routes have even occasionally fallen below the providers' cost level.
On the bright side, the limited capacity provided a good reason to reverse the ruinous price competition that almost crippled the industry.
On the shutdown of nine factories and other measures GM has recently announced, S&P said the benefits of such measures could be undermined unless its market share stabilizes without ruinous price discounting.
In pursuit of a dwindling customer base, karaoke box companies are fighting a ruinous price war, allowing patrons in for pennies of gratis, in hopes of eking out a slim margin from food and drink sales.
But he is a ruinous price and anyone backing him needs one of those tasteful canvas cardigans with the arms that tie up behind the back.
And since many of these networks were essentially duplicative (there are now a dozen ways to send data from New York to London) the existence of excess capacity immediately led to ruinous price competition.
On the other hand, Melitta gave up its plan to enter the Czech market due to ruinous price competition in the wake of the takeover of local companies by an international roaster.
This account, of course, still begs the central question of why Japanese steel managers were willing to invest with so little regard for the manifest problems of overcapacity and ruinous price competition.
They knew which buttons to push to excite vendors facing ruinous price wars and ever-slimmer profit margins.
A corner has been turned in the downward spiral of ruinous price competition that eroded margins to shameful levels.
The Agreement was really created to help the producers who, at that time, were faced with a tremendous oversupply of coffee, and possibly ruinous price levels which would have discouraged growing coffee and might have eventually led to big economic problems.
On top of all this, there are the huge and unpayable debts, the disparate terms of trade, the ruinous prices of basic commodities, the demographic explosion, neoliberal globalization, and the climate changes that produce long droughts alternating with increasingly violent rains and floods.