setting apart

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1 : an act of setting apart for a special purpose <The dedication of the park will take place today.
Being able to meet the needs of the various customer segments within an online banking experience is setting apart the leaders from the followers and provides a compelling competitive advantage to financial institutions.
It is an important step in maintaining the high level of integrity throughout our industries, and in setting apart those companies that have agreed to hold themselves to a higher standard of service and privacy.