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I love CoverGirl's TruBlend Liquid Makeup because it takes the guess work out of shade selection.
Clairol has a tradition of consumer education through tools such as an interactive Web site, shade selection, educational materials and on-box instructions, to help women make the right decisions about at-home haircolor.
Using input from 20 countries to develop shade selection, Artistry introduced shades that fit the needs of all markets and includes popular shades from its previous lines in the U.