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And, today's shoppers are more unique, demanding and in control than ever before.
1 Shopper behavior is still limited by yesterday's perceptions of "deli"; retailers haven't fully translated their intentions into shoppers' perceptions.
Best-In-Class Shopper Loyalty uncovered that in order to attain shopper loyalty at the best-in-class level, retailers must meet shoppers' emotional needs, including elements such as trust, atmosphere, and feeling welcome and cared for in the store.
Splitting the food dollar Shopper spending pattern at supers and
Shopper spending is steady % of income spent in the supermarket compared with a year ago 1992 1993 Spent more 48% 41% Spent same 37 44 Spent less 15 15