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If a business announced that it was to create 1,500 new jobs in the city all in one go, the news would be shouted from the rooftops. Spin doctors would go into overdrive and the message would be trumpeted to the world.
It is a message that should be shouted from the rooftops of Washington and every state capital."
It's a shame that the initiative hasn't been advertised earlier, but now all the details are finalised I hope that it's shouted from the rooftops, so that as many people as possible know about it."
Riches is the word shouted from the rooftops; while poverty is often life's dirty little secret.
The Gateshead East and Washington West MP said: "Sunderland has done superbly on the green front, and I thought this should be shouted from the rooftops."