show correspondence

See: compare
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More specifically, results showed that if consumers arrived at the store intending to buy a brand associated with a high level of informational benefit, this raised the propensity to show correspondence between intention-purchase and also last purchase-intention-purchase.
In general, consumers that purchase a given brand tend (63.78%) to show correspondence between what they say about the last brand they purchased, the brand they intend to buy, and the brand they buy.
The spiders are the same size as the pigs and chicks for the graph to show correspondence. Since these animals are not drawn to scale, the effect is strange.