blow

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Related to softens the blow: be in touch, in droves, without a hitch
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Saints remain a point behind leaders Leeds and the second-row forward believes that fact alone softens the blow of bowing out of the cup.
It also softens the blow if the parents are going to jail,'' Hollins said.
The new three-step, all-natural ShaveNaked(TM) skin care system softens the blow and keeps your skin looking its best, whether you shave au naturel in the shower or steamless at the sink.