sponsor

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sponsor

noun advocate, auctor, backer, benefactor, champion, favorer, guarantor, guardian, insurer, patron, promoter, protector, succorer, surety, sympathizer
Associated concepts: sponsor of legislation

sponsor

verb accept responsibility for, act as surety for, answer for, assure, back, be responsible for, befriend, certify, champion, defend, endorse, ensure, favor, finance, financier, guarantee, insure, patronize, pay for, promote, protect, provide for, put up the money, stand behind, subscribe to, support, sustain, sympathize, take responsibility for, underwrite, uphold, vouch for, warrant
Associated concepts: sponsor a bill

SPONSOR, civil law. He who intervenes for another voluntarily and without being requested. The engagement which he enters into is only accessory to the principal. Vide Dig. 17, 1, 18; Nov. 4, ch. 1 Code de Com. art. 158, 159; Code Nap. 1236 Wolff, Inst. Sec. 1556.

References in periodicals archive ?

The survey questions produced information about a variety of sponsors and sponsorships.

Thus, some confusion would be expected when a range of sponsorships within a category coexist.

Cognitive evaluation: prompts used to measure sponsorship awareness

This increase in sponsorship expenditure might increase with the same ratio (5.

The reason why organisations have shifted towards sponsorship is due to many factors: the ever increasing costs of advertising [4] the decrease of effectiveness in the traditional advertising [5] the changes in communication technologies and the fierce competition in the market [4] and the increasing regulations on advertising of various brands which need an alternative way to reach their markets [6].

SPORT SPONSORSHIP AS A PROMOTIONAL TOOL: AN EXPLORATORY STUDY IN THE CONTEXT OF BANKING SECTOR OF PAKISTAN

2009) found a positive impact of title sponsorships for NASCAR races, but negative reactions following the announcement of college sport title events.

The sponsorship effect: do sport sponsorship announcements impact the firm value of sponsoring firms?

One approach to defining ROI is to establish how sponsorships will be tracked and measured before the event.

Sponsorships: your rights to realizing a profit

A business sponsorship might involve paying an organiser to be part of an event or activity such as festivals, community functions, conferences, trade shows, sporting game or season, or it might involve participating in a planned programme of activities such as attending forums, committee meetings for an industry, providing staff to assist fund raise or other forms of support for charitable foundations, or supporting a local team or project.

Deriving value from sponsorships: sponsorship deals can be a means for companies to gain a competitive advantage. Sponsorships provide a valuable way to reach target customers, reinforce messages to existing customers, facilitate loyalty of both customers and staff, and increase the brand in the marketplace

Sponsorships at these facilities and events are expected to generate between $100,000 and $300,000 annually (in-kind and cash combined).

It's not selling out! Why and how cities should pursue corporate sponsorships

Evidence of this was apparent when corporations were asked to identify how they evaluated their sponsorships.

Managing sport sponsorship programs: lessons from a critical assessment of English soccer

Progress, admittedly, has been slow, but what should be faulted is not the NASCAR-Rainbow/PUSH relationship, but the reluctance of sponsors to embrace and support diversity in motor sports by anteing up sponsorship dollars for minorities who can and will become the Tiger Woods or Serena Williams of racing.

Rainbow/PUSH and NASCAR

4--along with their father Joseph Mbazimana, and cousins Sinthea, 11,Justin, 13, and Yves, 14 (who are orphans)--under a joint refugee sponsorship program.

Refugees find help from church sponsorships

More and more, organizations are recruiting dedicated sponsorship sales teams whose sole purpose is to raise sufficient funds to cover basic costs.