tie-in


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Related to tie-in: tie-in sales
References in periodicals archive ?
Not only do commentators on children's literature tend to ignore television tie-ins as a phenomenon but also, when discussing significant individual works of juvenile fiction, they seldom highlight any books within the television tie-in category.
The media tie-ins have their Star Trek conventions, but they are isolated from the larger s.
Their darned ubiquity, Tricon says, is the reason its own tie-in flopped.
Adults will also be drawn to McDonald's "Tarzan" tie-in, says Brett Dicker, Disney's senior VP of marketing and national promotions, if only because its "Jungle Surprise" tear-off coupon campaign will award some vine-swinging tyro a million bucks.
Toy Fair here this week will be jampacked with movie tie-ins.