trade descriptionan indication, direct or indirect and by whatever means, given of a range of matters relating to goods, such as their quality, size, fitness for purpose, and history. Such have been controlled for some time but comprehensive control began with the Trade Descriptions Act 1968. A false trade description is one that is false to a material degree, and to make such constitutes an offence. A misleading trade description is deemed to be a false trade description. It is a defence to show that the commission of the offence was due to another person and that all reasonable precautions were taken to prevent the offence. The Act protects consumers by utilizing the criminal law in support of the civil law.
Collins Dictionary of Law © W.J. Stewart, 2006