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So it is reasonable to assume that the photos were, in reality, viewable either by (1) their Facebook friends, or (2) by the public at large.
Jonah Goodhart, CEO and Co-Founder of Moat, added, "We are proud to be the first platform to combine viewability and related attention signals with Nielsen audience data in a seamless UI, providing advertisers with greater insight into their performance and viewable triggered audience metrics.
The increased focus on delivering viewable ads results in agencies sup- plying publishers with ads taking up ever greater file sizes.
For example, the ad can be served below the fold (i.e., outside the viewable browser space) far down at the bottom of a web page.
Caption: The table top 3D Rubik's cube 360 degree viewable hologram from ETRI.
The Interactive Advertising Bureau agrees with the goal, but calls 2015 a year of transition" when looser enforcement should apply, suggesting campaigns in which perhaps 70% of impressions meet the MRC definition of viewable.
New fit types like "Actual Size" (100%), best fit, fit to height, and percentage zooms are also now available, making content viewable across devices.
Highlight packages from the current postseason were already viewable Sunday, and plenty of Super Bowl programming was scheduled to appear throughout the week and after the game.
The Media Rating Council today is adopting a viewability metric, or "currency," for online video ads that defines when viewable display impressions count.
The large, bright colour AMOLED display is easily viewable by both the diver and his camera even in the poorest visibility.
The business is in a high traffic volume area at a main two road intersection viewable from all angles.
According to ron Fetters, director of insights and analytics, Solutions Centre at Kellogg Co., a 40 per cent improvement in viewable ads for a campaign resulted in a 75 per cent upturn in sales life from digital advertising.